There are different factors that can influence a customer to make a purchase from any online store. Different surveys and studies have been conducted on what can contribute to a positive shopping experience to customers. Among the things that customers consider are the delivery services of the online retailer, the selection of products available, discounts and special rates for regular shoppers, and the after sales services. Online retailers that carry reputable brands such as meinl also attracts more customers. It is also important that the website is designed properly, customer-friendly and is easy to navigate. Keeping these variables online can help any online retailer, particularly those that are just trying to make a mark in their industry, attract new customers and have more loyal clients.