A great number of online shoppers read reviews before deciding on whether to make a purchase or not. They are also most likely to buy from a site that features reviews and customer feedback. These potential customers spend time to read more about the products and services that the site offers. They want to make sure that they spend their hard earned money on quality products that they can use for a long time. For a first time online shopper, this is a good thing to keep in mind to ensure a positive shopping experience whenever you buy any product or avail of any service online.